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Caha!

Product Designer

Product Designer

2023 — 2024

A revolutionary new mobile app for UK drivers to store car documents, find the cheapest fuel, parking and MOT/Tax reminders. Introduced as a startup venture under the Direct Line brand to save on costs, modernise infrastructure.

A revolutionary new mobile app for UK drivers to store car documents, find the cheapest fuel, parking and MOT/Tax reminders. Introduced as a startup venture under the Direct Line brand to save on costs, modernise infrastructure.

As of June 2024, the Caha! startup venture closed down

  • Wipe away the problem

    Surprise and delight even in the most frustrating situations

  • Maps

    Access to thousands of fuel stations, parking locations and more

  • Fuel prices at your fingertips

    Save money every time you fill up! Curated to your own vehicle

  • All in one app

    Keep track of important reminders, petrol prices & store car documents

  • Store your important docs

    Save money every time you fill up! Curated to your own vehicle

  • Documents

    Access your documents at anytime anywhere.

Design System

Atomic design. Caliper ensures scalability and accessibility compliance.

150+ custom icons

Created specifically for Caha! With a hint of playfulness in each icon

Semantic tokens

Built to switch between light & dark modes with just a click

Reusable components

Atomic design principles enhance both speed and efficiency

User Testing

Testing & validation. Ensuring designs are accessible and usable across all age ranges.

Research

Collaborating to host a multiple rounds of user testing sessions

Same day tyre repair

Virtual mechanic

Petrol price notifications

Engineering

Built with React Native. For speed and efficiency to deploy on both iOS & Android.

Hit the ground running

A small team of 8 engineers to build both front-end & backend

Cross platform engineering

Built with a modern tech stack that scales into the tens of millions

RootNavigator.tsx

Available for hire

© 2024 Jake Round