Effortless Insurance, Anytime, Anywhere
A fast and simple way to access insurance policies from your pocket: a recently launched mobile app that allows 8 million policyholders to make changes, get a quote and access 24/7 support.
An Unprecedented Challenge
12 weeks to design, build, test, and launch a complete insurance platform for 8 million policyholders, followed by continued product development and optimisation
From Zero to Production
Built entirely on React Native for seamless cross-platform compatibility
Enterprise-Grade Architecture
Seamless integration, scalable to support millions of concurrent users.
12-Week Timeline
Driven by the business's Capital Markets Day presentation
Understanding User Needs
Testing with diverse participants revealed users prioritise quick policy access, instant quotes, and emergency support—with motor customers demanding immediate roadside assistance while home insurance users focused on comprehensive coverage details.
Understanding Customer Journeys
Through research with 50+ diverse participants, we mapped comprehensive customer journeys revealing critical pain points in policy management, quote generation, and emergency assistance—insights that shaped every design decision.
Research Lab
State-of-the-art user testing suite
The Tawny Foundation
To ensure scalability and consistency across multiple brands, we developed Tawny—a comprehensive white-label foundation utilising atomic design principles, semantic tokens, and reusable components. This system enables rapid deployment while maintaining brand integrity for Churchill, Direct Line, and future applications.
Tawny
Internal brand that establishes the core foundations for the app
Churchill
Launched on 8 July 2024 — built on the Tawny codebase
Direct Line
Launched on 1 September 2024 — built on the Tawny codebase
White-Labelled
Apps for Direct Line Group: Utilising Design Tokens
Unified Policy Management
Switch between Home, Pet, Motor and Travel policies with a simple swipe
Get a quote in seconds
Simple way to obtain new quotes for Home, Pet, Motor and Travel
Insurance in your pocket
Easily access all your policy details and add or remove additional drivers
Emergency breakdown
Get assistance at the roadside with a broken-down vehicle
Manage payments
Easily keep track of upcoming and past payments
Seamless onboarding
Utilising SSO, account activation and user personalisation
Transformative Impact
Successfully launched across two major brands serving 8 million+ policyholders, the platform revolutionised digital insurance experiences while establishing a scalable foundation for future Direct Line Group applications. The 12-week delivery timeline became a benchmark for rapid enterprise product development.