
My contribution
Product strategy
User research
Product design
Team
1 x product manager
2 x product designer
8 x engineers
Year
2024
Timescale

Research
Extensive research, planning and journey mapping and user testing









Atomic design
Reusable components and semantic tokens increase speed and efficiency

Impact
Design. A essential part of the success of the product
Insurance in your pocket
Switch between Home, Pet, Motor and Travel policies with a simple swipe

Get a quote in seconds
Simple way to obtain new quotes for Home, Pet, Motor and travel

Insurance in your pocket
Easy access to all your policy details and add or remove additional drivers

Emergency breakdown
Get assistants on the roadside with a broken down vehicle

Manage payments
Easily keep track of upcoming and past payments

Seamless onboarding
Utilising SSO, account activation and user personalisation

Scalable Design System
White-Labeled. Apps for Direct Line Group: Utilising Design Tokens
Tawny
Internal brand that establishes the core foundations for the app

Churchill
Launched on July 8, 2024 —
Built on the Tawny codebase

Direct Line
Upcoming release —
Built on the Tawny codebase

Engineering
Built with React Native. For speed and efficiency to deploy on both iOS & Android.





Hit the ground running
A small team of 8 engineers to build both front-end & backend
Cross platform engineering
Built with a modern tech stack that scales into the tens of millions


Available for hire
© 2025 Jake Round